GiveHub Campaign Management

User Guide

Table of Contents

1. Introduction
2. Getting Started
3. Creating a Campaign
4. Campaign Dashboard
5. Managing Campaign Content
6. Donation Management
7. Milestone Tracking
8. Analytics and Reporting
9. Campaign Verification
10. Best Practices
11. Troubleshooting
12. Glossary

Introduction

Welcome to GiveHub, the blockchain-powered platform that connects compassionate donors with impactful campaigns. This guide will walk you through the process of creating, managing, and optimizing your fundraising campaigns on GiveHub.

GiveHub offers unique features designed specifically for transparent and accountable fundraising:

• Blockchain Verification: Ensure donor trust through transparent transaction records
• Milestone Tracking: Break your campaign into achievable goals with dedicated funding
• Impact Metrics: Demonstrate your campaign’s real-world outcomes
• Donor Engagement Tools: Build relationships with your supporters

This guide covers everything you need to know to make your campaign successful, from initial setup to advanced management techniques.

Getting Started

Account Setup

Before creating your first campaign, ensure you have:

1. Created a GiveHub Account: Sign up if you haven’t already
2. Completed Profile Verification: Verify your identity to build trust with donors
3. Set Up Your Wallet: Connect or create a secure digital wallet to receive funds

User Interface Overview

The GiveHub platform consists of several key areas:

• Dashboard: Your campaign overview and quick statistics
• Campaign Manager: Create and edit your campaigns
• Donor Insights: Track and engage with your supporters
• Transaction History: View all financial activities
• Settings: Manage your account preferences and security

Navigation Tips

• Use the sidebar menu to move between different sections
• Access quick actions from the top navigation bar
• Use search functionality to find specific campaigns or donors
• Toggle between light and dark mode for comfortable viewing

Creating a Campaign

Campaign Setup Wizard

1. From your Dashboard, click “Create New Campaign”
2. Follow the step-by-step wizard:
   • Basic Information: Title, category, and funding goal
   • Campaign Story: Background, objectives, and impact
   • Media Upload: Photos and videos to engage donors
   • Funding Details: Campaign duration and funding model
   • Verification Information: Documentation for trustworthiness

Campaign Types

GiveHub supports various campaign types:

Setting Funding Goals

• Set realistic and transparent funding goals
• Break down costs to show donors how funds will be used
• Consider setting stretch goals for additional objectives
• Choose between all-or-nothing or keep-what-you-raise funding models

Campaign Duration

• Short-term campaigns (30 days or less) create urgency
• Medium-term campaigns (1-3 months) allow for momentum building
• Long-term or ongoing campaigns work best for sustained projects
• Consider seasonal timing and relevant events

Campaign Dashboard

Dashboard Overview

Your Campaign Dashboard provides:

• Campaign Status: Active, pending, or completed
• Funding Progress: Amount raised toward your goal
• Donor Statistics: Number of donors and average donation
• Recent Activity: Latest donations and updates
• Action Items: Tasks requiring your attention

Performance Metrics

Monitor key metrics:

• Conversion Rate: Percentage of visitors who donate
• Average Donation: Mean contribution amount
• Donor Retention: Returning supporters
• Sharing Statistics: Social media engagement
• Milestone Progress: Completion status of campaign objectives

Campaign Management Tools

Access essential tools:

• Edit Campaign: Update campaign details and content
• Post Updates: Share progress with donors
• Message Center: Communicate with supporters
• Withdrawal: Transfer funds to your connected wallet
• Analytics: Detailed performance reports

Managing Campaign Content

Crafting Your Campaign Story

An effective campaign story should:

• Clearly explain the problem and your solution
• Include personal touches and authentic details
• Demonstrate credibility and expertise
• Outline specific uses for the funds
• Show potential impact with concrete examples

Media Guidelines

For maximum impact:

• Images: Use high-resolution, emotionally engaging photos (min. 1200x800px)
• Videos: Keep primary videos under 2 minutes; include captions
• Documents: Provide supporting PDFs for detailed information
• Testimonials: Include quotes from beneficiaries or experts
• Infographics: Visualize complex data about your cause

Regular Updates

Keep donors engaged with:

• Progress updates every 7-14 days
• Behind-the-scenes content showing your work
• Milestone achievement announcements
• Impact stories from beneficiaries
• Transparent reporting on fund usage

Content Calendar Template

Donation Management

Donation Processing

GiveHub handles donations through:

1. Secure Payment Processing: Multiple payment methods supported
2. Blockchain Verification: Immutable record of transactions
3. Automated Receipts: Sent to donors for their records
4. Fund Allocation: Distribution according to milestone structure
5. Transaction Reporting: Detailed logs of all financial activity

Donor Communication

Engage with donors through:

• Thank You Messages: Automated and personalized options
• Direct Messaging: Private communication with supporters
• Comment Responses: Public interaction on campaign updates
• Donor Recognition: Acknowledge contributions according to preferences
• Impact Reports: Share how donations are creating change

Recurring Donations

Maximize sustained support:

• Set up monthly giving options
• Create donor tiers with different benefits
• Provide easy management tools for donors
• Send special communications to recurring supporters
• Track retention rates and lifetime value

Tax Receipts and Reporting

Help donors with documentation:

• Automatic tax receipts for eligible donations
• Annual giving summaries for regular donors
• Documentation of in-kind contributions
• Verification letters for corporate matching programs
• Export functionality for donor tax preparation

Milestone Tracking

Setting Up Milestones

Create effective milestones by:

1. Breaking your campaign into logical phases
2. Setting specific, measurable objectives for each
3. Assigning realistic timeframes
4. Allocating appropriate funding to each milestone
5. Establishing clear completion criteria

Milestone Types

Progress Reporting

Document milestone progress with:

• Regular status updates (percentage complete)
• Photo and video evidence of activities
• Beneficiary testimonials
• Expense documentation
• Impact measurement data

Milestone Verification

Build trust through verification:

• Third-party verification options
• Blockchain-recorded completion evidence
• Community validation processes
• Expert testimonials
• Transparent reporting standards

Analytics and Reporting

Campaign Performance Analytics

Track key metrics:

• Visitor Analytics: Traffic sources, page views, time on page
• Conversion Data: Visit-to-donation rates, abandonment points
• Donation Patterns: Peak giving times, average amounts
• Sharing Statistics: Social media engagement and referrals
• Comparative Analysis: Performance against similar campaigns

Donor Demographics

Understand your supporters:

• Geographical distribution
• Age and demographic information (when available)
• First-time vs. returning donors
• Acquisition channels
• Giving preferences

Generating Reports

Access detailed reports:

1. Navigate to the Analytics section
2. Select report type and date range
3. Apply filters for specific data views
4. Export to CSV, PDF, or print directly
5. Schedule automated reports to stakeholders

Using Analytics for Optimization

Improve your campaign with data:

• Identify high-performing content and messages
• Target outreach to responsive demographics
• Optimize donation page for better conversion
• Schedule updates during peak engagement times
• Refine your story based on donor feedback

Campaign Verification

Verification Requirements

GiveHub requires verification to ensure campaign legitimacy:

• Identity Verification: Valid government ID and verification process
• Organizational Documentation: Registration papers if applicable
• Bank Account/Wallet Verification: Secure fund receipt setup
• Campaign Purpose Validation: Evidence supporting your cause
• References: Contacts who can vouch for your work

Verification Process

1. Submit Documentation: Upload required materials during campaign setup
2. Verification Review: Our team evaluates your submission (1-3 business days)
3. Additional Information: Respond to any follow-up requests promptly
4. Verification Approval: Receive verification badge on your campaign
5. Ongoing Compliance: Maintain standards throughout your campaign

Verification Badges

Trust and Safety

Maintain campaign integrity:

• Regular progress updates
• Transparent fund usage reporting
• Responsive donor communication
• Adherence to stated campaign objectives
• Prompt completion of milestones

Best Practices

Campaign Optimization

Maximize your campaign’s success:

• Compelling Storytelling: Focus on authentic, emotionally resonant narratives
• Visual Impact: Use high-quality images and videos that showcase your work
• Clear Call-to-Action: Make donation and sharing options prominent
• Mobile Optimization: Ensure perfect viewing on all devices
• Consistent Updates: Maintain regular communication with supporters

Donor Engagement Strategies

Build stronger relationships:

• Personalization: Address donors by name and reference their contribution
• Tiered Recognition: Acknowledge different levels of support
• Exclusive Content: Provide special updates to active donors
• Community Building: Create spaces for supporters to connect
• Involvement Opportunities: Offer ways to contribute beyond financial support

Social Media Promotion

Extend your reach:

• Share campaign through appropriate social channels
• Create platform-specific content formats
• Develop a consistent posting schedule
• Engage with comments and shares
• Leverage relevant hashtags and communities

Campaign Checklist

Before launching:

• Compelling title and description
• Clear, specific funding goal
• High-quality hero image or video
• Detailed breakdown of fund usage
• Well-structured milestone plan
• Verification documentation complete
• Sharing tools and messages prepared
• Thank you messages created
• Team members assigned to monitor and respond
• Testing on multiple devices

Troubleshooting

Common Issues

Solutions to frequent challenges:

Campaign not appearing publicly - Check verification status - Ensure all required fields are complete - Review for compliance with guidelines

Donation processing errors - Verify wallet/account connection - Check for temporary system notifications - Contact support with specific error messages

Milestone tracking problems - Confirm milestone parameters are specific and measurable - Update progress regularly with evidence - Review completion criteria for clarity

Analytics discrepancies - Refresh data and clear cache - Check date range selections - Understand different counting methodologies

Getting Support

Multiple support channels:

• Knowledge Base: Search our extensive help articles
• Chat Support: Available 9am-5pm EST weekdays
• Email: support@thegivehub.com (24-hour response time)
• Community Forum: Connect with other campaign creators
• Webinars: Register for regular training sessions

Glossary

Blockchain: Distributed ledger technology that creates transparent, immutable records

Campaign: A fundraising project with specific goals, timeline, and funding targets

Conversion Rate: Percentage of visitors who make a donation

Donor Retention: Measure of donors who give to your campaigns more than once

Milestone: A specific, measurable objective within your overall campaign

Smart Contract: Self-executing contract with terms directly written into code

Verification: Process of confirming identity and campaign legitimacy

Wallet: Digital tool for receiving and managing cryptocurrency donations

This guide is updated regularly. Last update: March 2025

For additional resources, visit our Help Center or contact support@thegivehub.com.

© 2025 GiveHub Inc. All rights reserved.